The Bike Specialists

Meet The Team

Purveyors of Investment & High End Bikes in Sheffield, England


James Holland - Owner

With a love of motorbikes from a very early age and being born into the motor trade, James had always envisioned himself opening a specialist motorbike dealership, and so, in 2006, fuelled with ambition, driven by passion, James founded The Bike Specialists with a desire to give his customers a truly special motorcycle buying experience.

As a collector and enthusiast, James is an expert on all things two-wheels, always giving his customers complete peace of mind, at every step of the way.

With such passion comes strong attention to detail, a must when dealing with classic, investment and race bikes. James understands exactly what his customers are looking for and will always advise based on the clients needs, his knowledge and experience gained over the years, building rapport with his customers through honesty and trust.

Taking great pride in each and every motorcycle in stock, James and his team strive for perfection and have built up a reputation for doing so. With repeat customer’s including legendary motorcycle racers, A-list celebrities and other fellow enthusiasts, James takes great pride in the service he and his team offer.

The continued success of The Bike Specialists has been the result of all of this, plenty of hard work, lots of enthusiasm and a real passion for motorbikes.


Dave Higgins - Sales Manager

Dave has spent his whole working life in the motor trade, from workshop through sales and management roles including working within a Ducati/Suzuki/Yamaha main dealer environment. His lifelong passion for motorcycles is demonstrated throughout everything entailed in his role. This passion combined with his background in sales and excellent organisational skills help keep the showroom looking phenomenal and ensure everything runs smoothly, just as we like it.

Dave took over the General Managers role in January 2017 with both himself and the company continuing to flourish.


Richard Seago – Operations Manager

Richard has recently joined the team and has been involved in the motor trade all of his career. His passion for motorbikes started a very young age, inherited from his father and family who have been involved with motorbikes for many years. Throughout his teenage years and adult life he has been riding and racing motorbikes, starting with Moto X through to road racing and Supermoto, he has raced all over the UK with several clubs and organisations. His passion and enthusiasm for motorbikes sits nicely within our established team and his knowledge and experience will ensure your visit to the bike specialists will be a good one.


Dave Aspinall - Motorbike Technician

Dave brings over twenty five years mechanical and technical experience to the team, a master BMW and Yamaha technician who has a very keen eye for detail and perfection. Preparation and re- commissioning is completed here in our purpose built retro workshop facility in order for us to retain the highest standard in the industry. A very keen and very under rated trials rider and a true motorcycle enthusiast.

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